Lorenzo Villoresi

He founded his perfume house in Florence in 1990, after studying philosophy and traveling for years through Europe and the Middle East. During these travels, he delved into ancient cultures, precious raw materials, and the art of composing perfumes—experiences that still form the basis of his creations. His youth, spent in the Tuscan hills amidst nature and the scents of the family garden, gave him a lasting fascination with scent and imagination. This combination of Tuscan elegance, philosophical curiosity, and the rich olfactory traditions of the Middle East results in a collection of timeless perfumes with a distinctive character. Each composition tells a story where memories, travels, and culture converge.

To this day, Lorenzo Villoresi's perfumes are developed and produced in-house, with every step carried out with great care. Only high-quality raw materials are selected to create scents that exude harmony, authenticity, and creativity. The characteristic hexagonal bottle has become the recognizable symbol of the house and reflects the understated style that so typifies Lorenzo Villoresi. From his boutique in a historic Renaissance palace in the heart of Florence, he remains one of Italy's most respected independent perfumers.