Acqua di Parma

Founded in 1916 in the historical heart of Parma, Acqua di Parma grew to become one of the most iconic names in Italian perfumery. The house gained worldwide fame with Colonia, a remarkably fresh fragrance that stood out from the heavy perfumes that were the norm at the time.

Over the years, Acqua di Parma expanded its collection with exclusive fragrances, skincare products, home fragrances, and stylish accessories, always with a strong focus on Italian craftsmanship. Since its relaunch in the 1990s, the brand has further strengthened its position as a symbol of Italian art de vivre.

Its distinctive yellow packaging and elegant flacons have now become icons of timeless luxury. Today, Acqua di Parma represents the perfect balance between tradition, craftsmanship, and the relaxed elegance of the Italian lifestyle.