The Grand Cru collection was inspired by a calling to gather the best raw materials that each territory has to regale the perfume universe and bring them together in an exception line of colognes. A collection whose individual cologne waters would make their own statement through their undeniably unique personalities. Another desideratum was to give these materials their birthright and perpetuate the tradition they embody while refreshing the concept of cologne to be in concert with our contemporary times. Each Grand Cru Cologne expresses one of the world’s regions and proffers a unique interpretation of its olfactory identity.

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